Cuemath

CLIENT: Cuemath is an India based company specializing in 1:1 online tutoring for math. While a large portion of their audience was from India, they wanted to continue to grow and branch out into the grown market in the U.S.

For Cuemath, in addition to creating branded digital and print marketing assests, and product UX design, the goal was to update the brand to be more American friendly, which brought in the astronaut character, as well as simplifying the color palette and adjusting the fonts. In addition other adjustments that needed to be made was changes in messaging, verbiage, and spelling.

PROJECT: Brand Identity, Collateral, Digital Assets, Emails, Landing Pages, Apparel, Presentations